26 Nov How to Attract More Traffic for Your Business
Even if you are selling the best product around, you might need some extra help attracting more customers. There are many ways to attract website viewers and shoppers using a variety of media and strategies. If you are not already using the following, this is a great time to give them a try.
Social Media Accounts
Social-media platforms, like Twitter, Instagram, and Facebook, are gold mines of free marketing opportunities that everyone should take advantage of. Although social media is used primarily to build personal and professional relationships, many businesses create an online presence and establish a network of connections that often prove mutually advantageous. Members can form partnerships, cooperate on projects, and share clients for diverse services that neither company can provide on its own.
It’s more important than ever to have an accessible online presence for your business. Part of that presence involves being readily available to your customers. With advancements in technology, people have grown accustomed to having things immediately. Nobody wants to wait around for their product or for a response from a company. As Podium explains, “one in three consumers will refuse to patronize a local business if they have been unresponsive for 24 hours and one in five consumers expects a response within five minutes.” This shows that you need to be available to your customers at all times if you want to attract more people to your business — which you definitely want. An easy way to stay relevant and accessible to customers is to use an online messaging platform, like Google My Business messaging. That way, you can connect directly with active customers. This simple step will engage more customers and bring more traffic to your site.
Clothing, hats, and accessories with the company name and logo imprinted on them can be very useful in spreading far and wide the public awareness of a business. People wearing branded apparel in crowds, on public transportation, or just about anywhere help to inform viewers about the company’s existence and specialty. This type of advertising can be given as promotional gifts, dedicated as employee uniforms or dress code, or offered as community-support identifiers for local sports leagues.
One difference between successful businesses and ones that struggle is that successful retail businesses use directional signs. Clear, readable signs that are posted outside and indoors of a business help to steer visitors and shoppers to the desired locations. People appreciate being able to save time and get to where they need to be within the target operation. Without directional signage, finding a specific floor, department, or area can be difficult, and first-time visitors may quickly give up and find an easier establishment to navigate.
Bargain shoppers love getting a good deal, and they celebrate saving money on any type of business purchase. By offering a coupon discount, whether print or digital, your company’s brand can catch the attention of professional buyers and casual observers to increase awareness of the organization and attract first-time buyers.
Some businesses periodically host industry experts, local speakers, and special displays to pique public interest. Sales events also bring in new or established customers. Publicity surrounding these events helps to inform the public about the organization’s news and plans.
Don’t expect prospective customers to search out your company. Market your business to customers who want to know more. Part of being successful with your marketing campaign is having a website that matches your brand and company values. Contact me today to see how I can help you and your website reach the next level!